More Than Football

Dick’s Sporting Goods introduces the second year of our compelling series, Hell Week. The show provides an intimate look at the most brutal week in all of high school sport. Each year, the company embeds with a high school football team as they trek off to a week of all-day practicing, conditioning and football strategy. Though the week provides plenty of drama and excitement on the football field, the goal is to prove something that Dick’s thoroughly believes: what you learn on the field is what defines you in life. Hell Week is a perfect example of how sports teaches us intangible things that will be valuable to us in our every day lives, for the rest of our lives.

EVERY SEASON STARTS AT DICK’S